S&P Global Mobility, a leading provider of data and analytics for the automotive industry, has announced the winners of its 27th Annual Automotive Loyalty Awards, which recognizes the loyalty of customers to a particular manufacturer or make of a car.
General Motors won the ‘Overall Loyalty to Manufacturer’ award for the eighth consecutive year, while Tesla won the ‘Overall Loyalty to Make’ award. Mercedes-Benz was recognized for its success in the ‘Most Improved Alternative Powertrain Loyalty to Make’ award, and Subaru won its first award in the ‘Overall Loyalty to Dealer’ category.
Ethnic Market Loyalty to Make was awarded to Tesla, and it was also awarded for the ‘Highest Conquest Percentage’ and ‘Alternative Powertrain Loyalty to Make.’
Here is a full list of the winners:
| Award | Winner |
|---|---|
| Overall Loyalty to Manufacturer | General Motors |
| Overall Loyalty to Make | Tesla |
| Ethnic Market Loyalty to Make | Tesla |
| Most Improved Make Loyalty | Tesla |
| Overall Loyalty to Dealer | Subaru |
| Highest Conquest Percentage | Tesla |
| Alternative Powertrain Loyalty to Make | Tesla |
| Most Improved Alternative Powertrain Loyalty to Make | Mercedes-Benz |
Tesla’s success in winning the ‘Overall Loyalty to Make’ award in the 27th Annual Automotive Loyalty Awards can be attributed to several factors. Firstly, the brand’s active return-to-market consumer base has been a significant contributor to its loyalty performance, as customers are drawn to Tesla’s innovative features, cutting-edge technology, and futuristic designs.
Secondly, Tesla’s majority share of battery-electric vehicle sales has also played a significant role in winning over customers who are environmentally conscious and are looking for eco-friendly transportation options.
Moreover, the brand’s focus on creating a seamless and personalized customer experience has helped it build strong customer loyalty.
Tesla’s direct-to-consumer sales model allows it to bypass traditional dealerships and interact with customers directly, providing them with a unique buying experience. Additionally, the brand’s commitment to constantly improving its vehicles through over-the-air software updates has helped it build a loyal customer base that values innovation and technology.
