Amazon Music Unlimited, the popular streaming service provided by the global giant, Amazon, has recently declared that it will be raising its subscription prices. This change, which comes into effect from September 1, 2023, marks the second time in just over a year that the company has decided to adjust its rates.
Price Adjustments at a Glance
For Prime members, the individual plan’s price will be bumped up from $8.99 to $9.99 per month. Family plan subscribers will experience an increase from $15.99 to $16.99 per month. It’s worth noting that the last price increase occurred in April 2022, which saw the individual plan for Prime members increase from $7.99 to $8.99 per month.
The following table provides a detailed breakdown of the price alterations:
| Plan | Old Price | New Price |
|---|---|---|
| Individual (Prime member) | $8.99/month | $9.99/month |
| Individual (non-Prime) | $10.99/month | $11.99/month |
| Family (up to 6 people) | $15.99/month | $16.99/month |
| Student | $4.99/month | $5.99/month |
Behind the Price Change
While Amazon hasn’t yet shared specific reasons for this decision, it’s plausible that the price hikes could be attributed to escalating costs faced by the company. One of the primary expenses in the music streaming domain is the cost of licensing music. With music labels and artists striving for fair compensations, streaming services like Amazon Music Unlimited often bear the financial brunt.
What This Means for Existing Subscribers
For existing Prime members who are already enjoying Amazon Music Unlimited, the price change won’t automatically reflect in your billing. You will have to proactively update your subscription settings to accept the new pricing. If this isn’t done, you’ll continue to be billed at the old rate.
Meanwhile, if you are not a Prime member, the service is still available to you. You can subscribe to Amazon Music Unlimited at the revised rate of $11.99 per month.
Whether this price increase will affect the platform’s competitiveness in the streaming music market remains to be seen. As always, users have to weigh the value they receive against the price they pay. With myriad streaming options available in the market, Amazon Music Unlimited will need to ensure that its offerings resonate with its user base.
We hope this information proves useful to you, and as always, we recommend keeping an eye on official announcements from Amazon for any further clarifications.
