CUPERTINO, CA – Apple has announced a special event on October 30th dubbed “Scary Fast,” suggesting major updates to the company’s Mac lineup are imminent.
The event invite’s spooky tagline hints at blazing fast performance from the rumored new Macs. According to reports, the stars of the show will likely be updated iMac and MacBook Pro models featuring Apple’s newest M3 chip. The M3 is expected to deliver significant speed improvements over the already impressively fast M2 chip found in the latest MacBooks.
In addition to raw speed, the new Macs are rumored to boast updated displays, improved battery life, and additional ports. The new 24-inch iMac in particular may get a complete redesign and new mini-LED display technology for improved image quality with deeper blacks and more vivid colors. A refreshed MacBook Pro could also see gains in battery efficiency, allowing for longer use between charges.
On the software side, Apple watchers speculate the event could bring previews of macOS 14, along with updates to Mac creative apps like Final Cut Pro, iMovie, and GarageBand. The new macOS update is expected to include visual improvements and enhanced integration between Macs and iPhones. Meanwhile, the creative apps are likely to gain new features optimized for the M3 chip’s advanced capabilities.
Additional announcements could include a new high-end Mac mini and Mac Pro desktop aimed at professionals. With the blazing fast M3 chip inside, these computers would give creators and developers next-level performance for intensive workloads like video editing, 3D modeling, and compiling large applications.
The virtual “Scary Fast” event kicks off at 5PM Pacific Time on October 30th. Fans can tune in on Apple’s website, YouTube channel, or Apple TV to get a first look at the next generation of lightning fast Macs. With major performance leaps and design upgrades expected across both hardware and software, this fall Apple event should prove frighteningly exciting for Mac power users and creative pros.
After years of gradual improvements, the addition of the M3 chip could usher in a new era of blistering speed on the Mac. By the end of the event, we’ll have a much better idea of just how scary fast the new Mac lineup will be.
