Today at its yearly event, Amazon unveiled 15 different products ranging from cool gadgets to “sort of interesting” gimmicks. In this short post, we want to take the time to talk about the Echo Frames, an exciting and very promising smart glass that is reminiscent of the $1500 failed Google Glass. Though, one thing that should be noted is that the Echo Frames don’t have a display or camera on them, only integrated microphones and a small speaker for Alexa access on the go. They look like any normal glasses, but discreetly direct Alexa’s responses to your queries directly into your ear. You can also swipe the side of the glasses to get more information, set reminders and use smart home gear while on the go.

Echo Frame. Credit – Amazon.com

According to Amazon, they have developed an open-ear technology directs sound to the ears, letting users discreetly access Alexa. With their ears uncovered, they’ll be able to hear without blocking out the world around them. Here is a list of features and as display on the company Website:

  • All-day glasses with hands-free access to Alexa.
  • Just ask Alexa – Make calls, set reminders, add to your to-do lists, listen to podcasts, or control your smart home from anywhere.
  • Designed for all-day wear – Echo Frames are lightweight and compatible with most prescription lenses.
  • VIP Filter – Customize which notifications to receive from the contacts and apps that matter most to you.
  • Thoughtful design – Amazon open-ear technology directs sound to your ears and minimizes what others can hear. And with no camera or display, you stay in the moment.
  • Does even more – Supports access to Google Assistant from a compatible device.
  • Designed for privacy – Microphones are designed to respond to the voice of the person wearing the frames and turn off with the double-press of a button.

The Echo Frames will be available with or without a prescription, and only weigh about 31 grams (1.1 ounces). I think that it has a decent shot at becoming a hit given the price, but on the other hand, it basically does the things that most smartwatches on the market are designed to do.