Honda is preparing to enter the electric vehicle market in 2024 with the launch of its first mass-market EV, the Prologue SUV. While Honda has not yet released official pricing details, industry analysts expect the Prologue to be competitively priced with other midsize electric SUVs when it hits dealerships next year.
Base Model Pricing
Honda has stated that the Prologue will start around $45,000 to $48,000 for the base trim. This positions it in the same ballpark as the Ford Mustang Mach-E and Volkswagen’s upcoming ID.4 electric SUV, both of which start at around $45,000 in their cheapest configurations. The base Prologue is likely to come equipped with features like a panoramic glass roof, 21-inch wheels, and an 11.3” infotainment screen.
Higher Trims
More premium versions of the Prologue will offer additional features and equipment. Honda is expected to offer at least two higher trim levels, likely priced from $50,000 to $53,000 for a mid-range model and up to around $60,000 for a fully-loaded premium edition. The higher-end models will add amenities like a more powerful drivetrain, leather upholstery, and advanced driver assistance systems.
Incentives and Rebates
One advantage of going electric is the potential for government incentives and rebates. The current federal tax credit offers up to $7,500 back for buyers of new EVs. There are also state and local incentives in places like California, Massachusetts, and New York that can trim thousands more off the purchase price. Honda Prologue buyers can stack these incentives to reduce the effective cost.
Key Takeaways
With competitive pricing and available incentives, the 2024 Honda Prologue EV is shaping up to be an affordable option in the midsize electric SUV segment. The $45,000 to $60,000 price range positions it alongside rivals like the Mustang Mach-E and Volkswagen ID.4 while undercutting the Tesla Model Y. For drivers looking to go electric without breaking the bank, the Prologue will likely deliver high value when it arrives at dealers next year.
