Microsoft’s recent announcement of its new copilot experience, which integrates the Bing search engine, Edge web browser, and an all-new chat experience powered by OpenAI’s GPT-3, could potentially revolutionize the way people search for information on the web.
The ability to use natural language, access information from a more expansive search box, and get answers to questions through integrated chat capabilities could make searching for information easier and more efficient.
In response to Microsoft’s announcement, Google may feel the pressure to step up its game and integrate its own AI language model, “Bard,” into its search engine and web browser.
However, just after announcing Bard, Google’s stock took a hit, dropping more than 7%, after Bard made a factual error on stage during a presentation. This demonstrates how analysts and traders can be quick to overreact to any negative news and highlights the pressure that Google may be under to deliver a successful AI language model.
Bard is currently being tested with a group of trusted testers, and it will be interesting to see when Google brings it to full scale. One thing is for sure, Google will not sit by and have their lunch stolen, and it will be interesting to see how they respond to Microsoft’s announcement and how they plan to integrate Bard into their search engine and web browser.
This move by Microsoft could be a significant threat to Google’s bread and butter, as the search giant has long dominated the search market. However, it remains to be seen how users will respond to this new copilot experience and whether it will live up to its potential as a revolutionary new way to search for information on the web.
In any case, this new development from Microsoft and OpenAI signals an exciting time for the tech industry, as AI continues to evolve and make our lives easier and more connected. It will be interesting to see how Google responds and how this shift in the search landscape will play out in the coming months and years.
