Mercedes-Benz USA (MBUSA) announced impressive sales figures for Q3 2023, with a total of 90,011 vehicles sold. This tally is driven in large part by significant growth in their electric vehicle (EQ) segment, which has seen a remarkable 284% growth compared to the same quarter last year.
The booming sales of electric models such as the EQS Sedan, EQS SUV, EQB, EQE Sedan, and the EQE SUV reflect a marked shift in consumer demand towards sustainable and innovative vehicles. These five new additions to the Mercedes-Benz electric lineup have helped electric vehicles account for 14% of overall passenger vehicle sales year-to-date (YTD) in 2023.
MBUSA’s electric surge is complemented by a strong showing in their Top-End Vehicle segment, which posted an 11% increase with sales of 21,020 units in Q3 2023. The Core segment saw 37,270 units sold, while the Entry segment followed with 12,808 units, marking an 11% rise from Q3 2022.
The Vans segment also showcased a notable 24% growth in Q3 2023 compared to last year, with 18,913 units sold, bringing the year-to-date increase to 6% with 51,815 units sold. This uptick is seen as a precursor to the highly anticipated launch of the eSprinter, MBUSA’s pioneering fully electric van for the North American market.
Dimitris Psillakis, President and CEO of Mercedes-Benz USA, expressed optimism about the brand’s performance, stating, “We are very encouraged by the strong and sustained demand of all our products and especially for the Alabama produced EQE SUV and EQS SUV. With the professionalism and dedication of our dealer partners, we achieved significant sales growth within both our Top-End Vehicle ICE and EV segments.”
In addition to the new vehicle sales, Mercedes-Benz Certified Pre-Owned (MBCPO) models also saw a boost, recording sales of 34,957 vehicles during Q3 2023, marking a 6% increase from Q3 2022.
This comprehensive growth in multiple segments underscores Mercedes-Benz USA’s commitment to innovation, sustainability, and meeting evolving customer demands. As the brand continues to push the boundaries in electric mobility, consumers can expect more groundbreaking vehicles and technologies in the near future.
