Microsoft is reinventing the search engine and browser with the launch of an AI-powered Bing search engine and Edge browser. The company believes that AI will change every software category, starting with search.
The new Bing and Edge are designed to be an AI copilot for the web, with a focus on providing better search results, more complete answers, an improved chat experience, and the ability to generate content. The new tools bring together search, browsing, and chat into one unified experience.
The new Bing is running on a next-generation OpenAI language model that is more powerful than ChatGPT and optimized specifically for search. Microsoft has also developed a proprietary Prometheus model that allows the company to best leverage the power of the OpenAI model.
The AI model has also been applied to the Bing search ranking engine, leading to a significant improvement in relevance and accuracy. The user experience has been reimagined to bring together search, browser, and chat into a unified experience.
The new Bing offers an improved version of the familiar search experience, with more relevant results for simple searches, a new sidebar that provides more comprehensive answers, and an interactive chat experience for more complex searches.
The Edge browser has been updated with new AI capabilities, a new look, and two new functionalities: Chat and Compose. With the Edge Sidebar, users can ask for a summary of a lengthy report, compare it to a competing company’s financials, and compose content with prompts to get started.
The new Bing and Edge aim to empower people to unlock the joy of discovery and harness the world’s knowledge more effectively. The new tools will offer a completely new way to interact with the web.
