The First 100% Electric Porsche
For the past 7 years, since Tesla started rolling the Models out of the production line, it has been considered the top performance electric car available on the market. Many attempts to challenge Tesla with so-called ” Tesla killers” have been received by consumers with dismissive “meh!”. That’s until now, maybe?
The 2020 Porsche Taycan
As a company, Porsche has built a reputation for building phenomenal driving machines and now wants to extend that philosophy to all-electric vehicles with the 2020 Taycan. The 2020 Taycan will come in 2 variants; the Turbo and Turbo S. Although the word “Turbo” might be a questionable choice when speaking of an all-electric sedan, the company, however, is sticking with this choice as this nomenclature is seemingly more appealing to the brand’s fan base.
Heritage to the future!
Over the past few years Tesla (which mission is to accelerated the advent of sustainable transport) has successfully challenged the established car manufacturers by producing sexy and high performance cars and by showing that there is demand for such vehicles despite the misleading narrative that opponents to the adoption of electric cars have tried to push. Not only did Tesla manage to show demand for BEV, the company did so by also taking market share from those well established OEMs. Since last year, companies like VW, Jaguar and Daimler have each presented vehicles to challenge the Tesla supremacy and now it’s Porshe’s turn with the 2020 Taycan. But Porsche also wants to make clear that the Taycan is the start of a new era. In a blog post the company wrote: “The Taycan links our heritage to the future. It carries forward the success story of our brand – a brand that has fascinated and thrilled people the world over for more than 70 years,” said Oliver Blume, Chairman of the Executive Board of Porsche AG, who opened the world premiere in Berlin: “This day marks the start of a new era.”
The Specs!
The 2020 Taycan overall, is a very good looking and surely has the Porsche DNA there is no question about that. With a price tag starting at $150k for the Turbo and $185k for the Turbo S, I would put it as a direct competitor against the Model S which roughly starts around $75K. The Company plans to only produce about 30,000 Taycans/year and it’s fair to assume that they won’t have trouble selling the entire year production at the volume.
