California, the largest and most competitive auto market in the United States, has become a clear indication of Tesla’s success. The Model Y and Model3 were the best-selling vehicles overall in California for the year 2022, surpassing the popular Toyota Camry. This achievement has helped Tesla move up to number two in brand popularity among all automakers in California, with only Toyota still dominating with 17% of the market.
One out of every ten vehicles sold in California is now a Tesla, with the company targeting 1.8 million vehicles to be sold this year. The US, and particularly California, is critical to the growth and success of Tesla, as it is one of the largest markets for electric vehicles.
The next big vehicle that Tesla plans to roll out is the Cybertruck, which is expected to start appearing in decent numbers in the middle of 2024. Southern California is the largest pickup truck market in the country and a large percentage of those buyers are lifestyle buyers who don’t buy trucks for utility purposes. As such, California is expected to be one of the largest markets for the Cybertruck.
Tesla’s success in California is a testament to the company’s ability to appeal to a wide range of customers and its commitment to producing innovative and environmentally friendly vehicles. With the Cybertruck on the horizon, Tesla’s growth and popularity in California and beyond is expected to continue.
