Signs are pointing to the long-awaited launch of Tesla’s Cybertruck being right around the corner. According to a recent post on the Cybertruck Owners Club forum, Tesla employees at Giga Texas have begun receiving special Cybertruck-branded apparel in preparation for the official launch event.
Photos shared on the forum reveal black jackets embroidered with “Cybertruck Launch Team” on the back and the Cybertruck logo on the front. The Tesla logo appears on the chest, while “Giga Texas” is stitched on the sleeve – confirming the apparel is for employees at Tesla’s new Texas-based gigafactory where Cybertruck production is slated to take place.
This is the strongest indicator yet that Tesla is nearing the start of Cybertruck deliveries. Tesla CEO Elon Musk has stated that initial deliveries would begin in 2023, though no specific timeline has been provided. The production and distribution of special launch event apparel suggests Tesla has a date in mind and is mobilizing employees for the highly-anticipated unveiling.
While no invitations have gone out, the launch is likely to occur within weeks or months. The apparel appears to be distributed company-wide at Giga Texas to manufacturing, sales, marketing, and other departments – priming a wide swath of employees to be ready for the milestone event.
It’s possible Tesla will provide similar Cybertruck-themed apparel to attendees when the launch finally happens. This would drum up further excitement and create a unified aesthetic for Cybertruck’s public debut.
The launch apparel marks a critical step in the vehicle’s journey to market. It indicates Tesla has confidence in Cybertruck production and its readiness to be delivered to eagerly awaiting customers. With R&D complete, Tesla is gearing up for a blockbuster unveiling that will mark a major inflection point for both the company and the electric vehicle landscape as a whole.
The Cybertruck represents a radically new pickup proposition blending utility, performance and efficiency. As Tesla’s employees suit up for the official release, the realization of this visionary product is coming clearly into focus. The imminent launch event will likely be the most anticipated of Tesla’s young history – setting the stage for a new era of sustainable trucking.
